Rainforest cafe reserch project Research Paper Example | Topics and Well Written Essays - 1750 words

Rainforest cafe reserch project - Research Paper Example The management of the Rainforest Cafà © has an astute marketing plan. It adopts multiple and varied marketing strategies for new outlets. At the same time, it runs separate promotional campaigns for the mature outlets (EDGAR Online, 2013). Rainforest Cafà ©, owned by Landrys Inc., Houston, Texas, is a themed restaurant chain and offers something for all demographic profiles (Dulen, 1998). The ambience of Rainforest Cafà © stimulates the mind and emotions and appeals to the children as well as adults. Since inception, the cafà © has strived to deliver high quality proprietary entertainment to its clients and has earned a name in the marketplace. At present, the Rainforest Cafà © is a well-recognized family-oriented restaurant. The Rainforest Cafà © is an ideal place for the stimulus-hungry children. The sprawling interiors with a pulsing beat tend to leave the children in a state of awe. The sporadic thunder and lightening add to the ecstasy. Children can have a gala time at the cafà © as the elephants trumpet and chimpanzees chatter. The overall theme of the Rainforest Cafà © provides children a fun and frolic filled time. The special menu for kids adds to the craze. Parents tend to spend a lot on kids. They do not mind shelling out more money for a pleasurable experience for their offspring. Children always have that extra pestering power which tends to result in repeat visits and heightened spending at the cafà ©. There is an increasing trend of celebrating birthday parties at restaurants. The Rainforest Cafà © is in an enviable position to cash in on this trend. The total population of UK is 63.4 million. 17 percent of the population is less than 14 years old. This section of the society will obviously be dependent on their parents so far as any social outing is concerned. 41 percent of the population is in the age bracket of 25-54 years. This section of the society will have young children and